Selected product and design case studies.
Long-form looks at what shipped, what worked, and what I'd do next.
Product · Growth
Boosting conversion rates, from 3.62% to 62.18%.
A focused redesign of ArDrive's onboarding and upload flow that 17×'d conversion without growing the team.
Apr 23, 2024 Product · Design
Designing for simplicity at scale, from 0 to 1M users.
Every request to the permanent web squeezed through one gateway. We turned that door into a network.
Sep 9, 2024