Campaigns, launches, and city-scale moments.
Creative direction across product, brand, and community — from ETHDenver token debuts to Times Square takeovers.
ArDrive × NFT.NYC: Be Unruggable
Creative direction for a city-scale moment that bridged brand, product, and community.
AR.IO: From Product to Protocol
Creative direction for an ETHDenver launch, coordinating token debut, brand evolution, and platform release.
AR.IO: They owned the internet. Now you do.
Creative direction for a Times Square takeover on digital ownership.