Lucas Porter-Bakker. Designer. Hacker. Founder.
As a multidisciplinary designer for over a decade, I've led design, product, and creative direction — collaborating with teams ranging from scrappy startups to the likes of Meta, Ethereum, and Nike; and everything in between. Some of that work has lit up public spaces from Times Square to Shanghai. Some of it gets worn on shirts, stitched into jackets, and even inked as tattoos. Much of it lives quietly inside digital products used by millions every day. The throughline: make it human, make it meaningful, make it beautiful.
Product & Design Works
AR.IO Network Gateway Portal
Node software UI for staking and gateway operations.
Arweave Name System (ArNS)
Permanent, smart-domains for apps, websites, and identities.
Creative Direction Works
ArDrive × NFT.NYC: Be Unruggable
Creative direction for a city-scale moment that bridged brand, product, and community.
AR.IO: From Product to Protocol
Creative direction for an ETHDenver launch, coordinating token debut, brand evolution, and platform release.
AR.IO: They owned the internet. Now you do.
Creative direction for a Times Square takeover on digital ownership.
Brand Design Works
ArNS
Brand Design
PitchBlack
Brand Design & Creative Direction
Things I built for fun.
Domain and identity browser
Discover decentralized identities on the permaweb.
Permabulls
Concept NFT series and showcase site.
Unruggable Design System
MCP-parsable components & tokens to help builders ship fast.
Software I use on the regular.
Case Studies
Boosting conversion rates, from 3.62% to 62.18%.
A focused redesign of ArDrive's onboarding and upload flow that 17×'d conversion without growing the team.
Apr 23, 2024Designing for simplicity at scale, from 0 to 1M users.
How we transformed access to the permaweb from a single chokepoint into a decentralized, operator-first gateway network — shipping a modular dashboard for staking, node ops, retrieval, manifests, and ArNS.
Sep 9, 2024