Boosting conversion rates, from 3.62% to 62.18%.

A focused redesign of ArDrive's onboarding and upload flow that 17×'d conversion — from 3.62% to 62.18% — without growing the team.

• 3.62% → 62.18% activation conversion
• 17× improvement
• 1 quarter research → ship

The problem

ArDrive is a permanent storage platform built on Arweave. New users were churning before their first upload. The crypto-native flow we'd inherited assumed too much: wallet setup, gas, AR token purchase, and protocol mental models — all surfaced before the user ever experienced the product.

What I changed

• Reordered the flow. Upload first; pay later. Users feel the magic before they hit a wall.
• Defaults that work. A managed wallet path for the 90% who don't want to think about keys yet.
• Clarity over jargon. Replaced protocol vocabulary with plain-language progress steps.
• Pricing made obvious. A single "permanent storage" line item, not a derivation.

How we measured

Activation = first successful upload + payment confirmation. We instrumented the funnel end-to-end, ran a 50/50 split for two weeks, and held the cohort for retention.

What I'd do next

• Earned-trust pricing surfaces — show savings vs. centralized alternatives over time.
• Resumable uploads with optimistic UI for large files.
• Org-mode flows for teams and shared drives.