Maket AI

Overview

Maket uses AI to generate floor plans and home designs: professional architecture for people who have never opened CAD. The brand had to carry that promise without leaning on either cliché, the cold tech company or the dusty drafting office. The answer came from the craft's own timeless medium. Graph paper, brought to life in three dimensions.

The mark

Every part of the logo argues for the product:

• The outer form resolves into a house silhouette, grounding the identity in the idea of home.
• Perspective lines nod to blueprints. Architecture has always been drawn flat; Maket turns those plans into environments you can explore, hence the 3D graph paper theme.
• The top panel holds an abstracted floor plan of Mondrian-like blocks, for the infinite combinations in architectural design. Its outlines quietly spell "AI".
• Hexagonal logic underneath: efficiency, strength, and modular intelligence, geometry rooted in nature.
• It all adds up to an M built from modular building blocks, architecture at its most fundamental.
• And one block is intentionally missing. A home is never truly finished; there is always room to iterate.

System

The full lockup pairs mark and wordmark for maximum recognition; the mark stands alone for favicons, app icons, and tight spaces, where its dimensional form stays readable. Variants cover dark, light, and monochrome contexts, with clear-space rules and a short list of don'ts keeping it honest in other people's hands.

Identity

The supporting system extends the same geometry. Lattice patterns are constructed from the logomark and architectural grid lines, a quiet nod to floor plans and blueprints, with a touch of art deco. They give social posts, decks, and brand touchpoints texture without competing with the content.